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ASEAN Safe & Warm Stamp
Your pathway to trusted, clean, and safe tourism excellence
What is the ASEAN Safe & Warm Stamp?
The ASEAN Safe & Warm Stamp is a regional quality label used by tourism businesses and organizations to show that their daily hygiene and safety practices follow recognized global standards, including the ASEAN Guidelines on Hygiene and Safety for Professionals and Communities in the Tourism Industry and the ASEAN Tourism Standards.
The ASEAN Safe & Warm Stamp tells guests, staff, and communities that your operations are clean, safe, and caring, and an official assessor has checked your main hygiene and safety practices.
The ASEAN Safe & Warm Stamp was developed alongside the ASEAN Guidelines on Hygiene and Safety, endorsed by ASEAN Tourism Ministers in January 2022 at the 40th ASEAN Tourism Forum in Sihanoukville, Cambodia.
These Guidelines were created as a common response to the COVID-19 pandemic and provide key recommendations for hygiene and safety across eight tourism sectors: accommodation, restaurants, facilities inside hotels and resorts, spa and wellness, community-based and ecotourism, travel and tours, theme parks, and convention centers.
These Guidelines were created as a common response to the COVID-19 pandemic and provide key recommendations for hygiene and safety across eight tourism sectors: accommodation, restaurants, facilities inside hotels and resorts, spa and wellness, community-based and ecotourism, travel and tours, theme parks, and convention centers.
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The ASEAN Safe & Warm Stamp is officially granted through a Safe & Warm certificate issued to your business or organization for two years, confirming that you meet a recognized Checklist of 20 Core Safety and Hygiene Practices based on the ASEAN Guidelines, their sector checklists, and other important global tourism references.
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Your Safe & Warm Stamp Journey
Through the Safe & Warm Stamp journey, your tourism business or organization will:
📋 Strengthen Operations
Align your daily operations with ASEAN Guidelines and recognized global standards using a practical checklist of 20 Core Hygiene and Safety Practices.
🤝 Build Trust
Make guests feel safer and more confident choosing your services, showing a professional and competitive image.
🌐 Join the Network
Connect with the Safe & Warm network across ASEAN and gain access to shared training, coaching and marketing opportunities.
🌱 Progress Further
Link more easily to other ASEAN tourism standards and steadily progress towards higher quality, sustainability and resilience.
Who Can Apply for the Safe & Warm Stamp?
The Safe & Warm Stamp is designed for businesses and organizations of all sizes operating in one or more of the eight tourism sectors covered by the ASEAN Guidelines, with particular attention to micro and small enterprises, community-based and women-led businesses.
1. Join the Safe & Warm Network:
- Be based in one of the 11 ASEAN Member States
- Agree to the ASEAN Safe & Warm Charter (a promise to care for hygiene, safety, fair treatment and the environment)
20 Core Hygiene and Safety Practices
Your key compass is the Checklist of 20 Core Hygiene and Safety Practices, aligned with ASEAN Guidelines, ASEAN tourism standards, and key global standards on food safety, tourism, labour, health, water and sanitation.
Each of the 20 practices is scored using a simple traffic‑light system, where:
- Green means you do it every day,
- Orange means you do it sometimes and can improve, and
- Red means you do not yet do it.
Note: Practices marked as ⚠️ (MUST-HAVE) must all be fully implemented (Green) before your tourism business can receive the Safe & Warm Stamp, as they protect basic health, safety and dignity.
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A. Clean and Tidy Places
1. Toilets safe, clean and private for all ⚠️ 2. Safe storage and use of cleaning products ⚠️ 3. Clean guest and staff areas every day 4. 5S (Sort–Set–Shine–Standardize–Sustain) applied in workspaces |
B. Safe Food and Water
5. Safe drinking water for guests and staff⚠️ 6. Clean hands regularly, before work and cooking ⚠️ 7. Food protected and separated 8. Food cooked through and kept at safe temperatures |
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C. Healthy, Respectful, and Fair Workplaces
9. Sick staff stay away from food and close guest contact ⚠️ 10. Basic safety and hygiene training for everyone ⚠️ 11. Respectful behavior and zero harassment 12. Task safety in an inclusive environment |
D. Visitor Safety, Movement, and Emergencies
13. Simple emergency plan and visible contacts⚠️ 14. First-aid and safety equipment ready to use ⚠️ 15. Short safety message before activities and events 16. Safe, well‑lit, and accessible paths and spaces |
E. Environment, Community, and Guest Engagement
17. Waste and wastewater do not harm people or nature ⚠️
18. Guests informed and part of safe, clean behavior
19. Accessible information and spaces for all
20. Safe, low-impact supplies and materials
17. Waste and wastewater do not harm people or nature ⚠️
18. Guests informed and part of safe, clean behavior
19. Accessible information and spaces for all
20. Safe, low-impact supplies and materials
9 Steps to Earn Your Safe & Warm Stamp
Everything is designed to make your journey simple, practical and beneficial for you, your teams and your guests.
Build Your Safe & Warm Team
- Appoint a Safe & Warm Leader (owner, manager, or qualified staff)
- Form a team of 2-5 Safe & Warm Champions, including at least one woman and one man
- Give them time and support to coordinate actions efficiently
Join the Safe & Warm Network
- Fill in a short online registration form (English/local language) here.
- Agree to the ASEAN Safe & Warm Charter included in the form with your team
- Receive your Safe & Warm ID and key information
Learn with Training and Coaching (Recommended)
- Join short training sessions (online or in-person), free or low-cost
- Access materials and toolkits in easy formats
- Request one-to-one coaching if needed
Do a Quick Self-Check
- Walk through your operations using the 20 Core Practices Checklist
- Mark each practice as Green, Orange, Red, or N/A
- Identify Red points to fix and Orange points to improve
Fix the Reds, Strengthen the Oranges
- Rank Red points by urgency and feasibility
- Assign responsibility and set clear deadlines
- Use toolkits and coaching support as needed
Apply for the Safe & Warm Stamp
- When ready with no Red items and mostly Green/Orange, apply online
- Share simple evidence (photos, records, self-check results)
- Schedule an assessment visit with an official Assessor
Welcome Your Safe & Warm Assessor
- Assessor walks through the 20 practices with your team (1-3 hours)
- Inspects must-have areas and talks with staff
- Receive clear feedback on strengths and areas to improve
Earn and Use Your Certificate
- Receive your ASEAN Safe & Warm Certificate (valid for 2 years)
- Get digital logos and Style Guide for display
- Listed in Safe & Warm directory and promotion channels
Keep It Safe & Warm Every Day
- Conduct annual "health checks" using the checklist
- Keep notes of incidents and solutions
- Prepare for renewal before certificate expires
Frequently Asked Questions
What happens during the assessor visit?Assessors are trained professionals who support you, not blame you. They start with a friendly conversation, walk around your business with the 20-practice checklist, talk with staff, review logs, and provide clear written feedback on what's good and what can improve.
Where can I display the Stamp?
Display your certificate at entrances, reception, check-in areas, and activity starting points. Show the logo on your website, social media, booking platforms, and printed materials following the ASEAN Safe & Warm Stamp Style Guide.
Display your certificate at entrances, reception, check-in areas, and activity starting points. Show the logo on your website, social media, booking platforms, and printed materials following the ASEAN Safe & Warm Stamp Style Guide.
How can I benefit more?
Invite women, youth, and vulnerable workers as Safe & Warm Ambassadors. Share success stories with partners. Organize joint events. Join trainings and use free tools that follow ASEAN and national standards.
Invite women, youth, and vulnerable workers as Safe & Warm Ambassadors. Share success stories with partners. Organize joint events. Join trainings and use free tools that follow ASEAN and national standards.
Ready to Start Your Safe & Warm Journey?
Join hundreds of tourism businesses and organization across ASEAN in creating safer, cleaner, and more caring experiences for professionals and communities in the tourism industry, and for travelers
Contact
If you would like more information, support, or guidance on the ASEAN Hygiene and Safety Guidelines or the Safe & Warm Stamp, you can reach out to your national focal points mentioned in the Safe & Warm Stamp Guide.
Pilot Implementation in Cambodia and Lao PDR
From November 2025 to March 2026, the Canadian Trade and Investment Facility (CTIF) has funded the Pilot Implementtaion of the ASEAN Hygiene & Safety Guidelines for Professionals and Communities in the Tourism Industry and the Safe & Warm Stamp, in Cambodia and Lao PDR.
The project is led by the Ministry of Tourism of Cambodia, together with the Ministry of Culture and Tourism of Lao PDR and the ASEAN Secretariat, with the technical assistance of Emerging360 in partnership with Millennium Destinations.
The project is led by the Ministry of Tourism of Cambodia, together with the Ministry of Culture and Tourism of Lao PDR and the ASEAN Secretariat, with the technical assistance of Emerging360 in partnership with Millennium Destinations.