At a glance
Title: Cambodia Branding Forum | Reimagining Siem Reap through active and adventure tourism
Date & time: 29 September 2026, 8:30–12:30 (forum) + community lunch + afternoon field experiences
Venue: Rose Apple Square, Siem Reap, Cambodia
Organizer: Millennium Destinations
Participants: 80–120 representatives from government, businesses, brands, development organisations, media, academia and related sectors, plus people interested in sustainable place‑making, branding, marketing and economic diplomacy.
Language: Primarily English
Entrance fee: 50$ per person/company (up to two employees). Discounts and sponsored fees available for supporting partners and sponsors, NGOs, Micro, Small, and Medium-sized Enterprises, and Individual Enterprises/self-employed professionals.
Net profits will support local projects in Siem Reap, including education, women’s cooperatives, conservation, and community-based tourism initiatives.
Date & time: 29 September 2026, 8:30–12:30 (forum) + community lunch + afternoon field experiences
Venue: Rose Apple Square, Siem Reap, Cambodia
Organizer: Millennium Destinations
Participants: 80–120 representatives from government, businesses, brands, development organisations, media, academia and related sectors, plus people interested in sustainable place‑making, branding, marketing and economic diplomacy.
Language: Primarily English
Entrance fee: 50$ per person/company (up to two employees). Discounts and sponsored fees available for supporting partners and sponsors, NGOs, Micro, Small, and Medium-sized Enterprises, and Individual Enterprises/self-employed professionals.
Net profits will support local projects in Siem Reap, including education, women’s cooperatives, conservation, and community-based tourism initiatives.
Partners and Sponsors
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Venue Partner
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Chamber of Commerce and Industry France-Cambodia | Siem Reap Chapter
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Media Partner
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Why this forum – and why now?
Siem Reap is known worldwide for its temples. But its future depends on a richer, more up‑to‑date story: a province where trails, waterways, rural landscapes and neighbourhoods invite people to move, connect and stay longer.
Cambodia Branding Forum | Reimagining Siem Reap through active and adventure tourism is for people who want to help write that story – and turn it into real products, experiences and partnerships.
If you are:
Cambodia Branding Forum | Reimagining Siem Reap through active and adventure tourism is for people who want to help write that story – and turn it into real products, experiences and partnerships.
If you are:
- Building or managing tourism products in Siem Reap
- Responsible for destination policy, marketing or investment
- Active in sports, outdoor, culture, community or development work
- Creating content, stories or visuals about Cambodia
- Curious about how branding can be more positive and meaningful
What the Forum offers
The Forum is a practical platform for dialogue, co‑creation and coordinated action. It helps local and national actors:
- Clarify identity – What should Siem Reap stand for as an active and adventure destination, beyond its most famous sites?
- Shape experiences – How can trails, water‑based activities, rural experiences and urban walks be improved and better connected?
- Align the story – How can businesses, authorities, communities, creatives and partners support the same narrative together?
- Strengthen partnerships – Where are the best opportunities for collaboration across tourism, sports, development and media?
What happens on the day
The day is designed to be interactive, fast‑moving and grounded in the destination.
Morning – Forum at Rose Apple Square
Morning – Forum at Rose Apple Square
- 08:30 – 09:00 – Registration and networking
- 09:00 – 09:10 – Welcome and framing
- 09:10 – 09:30 – Keynote: Reimagining Siem Reap through Active and Adventure Tourism
- 09:40 – 10:40 – Plenary panel
- 10:40 – 11:00 – Networking break
- 11:00 – 12:00 – Three parallel workshops
- 12:00 – 12:30 – Restitution and wrap‑up
- Walk or cycle selected routes that combine movement, village life, nature and community encounters.
- Meet local operators, guides, entrepreneurs and community groups behind existing and emerging active experiences.
- Work alongside content creators and influencers who will be capturing the day through photo, video and storytelling, offering practical insights into how Siem Reap can be shown in more positive and meaningful ways.
Who should attend
This edition welcomes:
- Public institutions and destination managers
- Tourism and hospitality businesses, DMCs and guides
- Sports and outdoor actors (clubs, organisers, equipment providers)
- Development organisations and technical agencies
- Community representatives, youth and women entrepreneurs
- Creatives, media, content creators and storytellers
- Academics and students interested in place branding and tourism innovation
Who you will meet
You can expect to connect with:
- National and local authorities working on tourism, sports and place development
- Hotels, DMCs, tour and experience providers
- Sports clubs, race organisers and outdoor brands
- Development agencies and technical partners
- Community‑based tourism leaders, youth and women entrepreneurs
- Content creators, journalists, photographers and videographers
- Researchers and students interested in place branding and tourism
Why you should register now
Places are limited to keep both the morning workshops and afternoon field experiences focused and practical.
By registering early, you can:
By registering early, you can:
- Secure your seat in the sessions and field experience most relevant to you
- Indicate your interests so we can connect you with useful peers and routes
- Increase the chance that your initiative is highlighted during discussions or visits
Partnership opportunities
If you are looking to:
Partnerships can include:
- Position your brand at the heart of Siem Reap’s active and adventure story
- Support more sustainable, community‑centred tourism
- Reach decision‑makers, innovators and storytellers across the destination
Partnerships can include:
- Branded visibility at the venue, online and during field activities
- Themed support (e.g. workshop, networking break, content corner, field track)
- Space to showcase products, services or tools aligned with the Forum’s goals