Main projects and references

Millennium Destinations provides strategic consulting, project management, and capacity-building to support sustainable tourism, destination marketing, business development, and stakeholder engagement worldwide. Below is a selection of key projects and collaborations.

Studies, Market Research, and Consultancy

  • P20 - Sustainable Tourism Promotion Project  led by the Organisation Internationale de la Francophonie (OIF) : 
    Diagnostic studies and mapping of key stakeholders and projects to assess the potential for sustainable development and promotion in five target countries (Cambodia, Cape Verde, Comoros, Morocco and Vietnam), design of the Destination Eco-Talents (DET) pilot project. 
    Support for the launch and implementation of the project in Cambodia, including a multi-stakeholders’ regional workshop and a call for innovative projects.
  • ​​​Desk research on eco-tourism opportunities in Cambodia and Laos to identify existing and potentiel investments in nature and community-based tourism from China (2022–2023).
  • Desk study and coordination of stakeholder engagement activities including an online consultation and a multistakeholder webinar under the Intra-ASEAN Tourism Recovery Campaign to support regional recovery post-pandemic (2022–2023).
  • Research on eco-tourism development with recommendations for marketing strategies under the Daebu Island Ecotourism Study conducted for Ansan City, Korea (2019).
  • Research and lecture on Community-Based Tourism spillovers as part of a Korean ODA project aimed at supporting community-driven tourism initiatives (2018).
  • Analysis of Korean travelers’ preferences for mountain destinations with actionable insights on marketing strategies for France as a mountain tourism destination under the Mountain Tourism Market Study (2016–2017).

Marketing, Branding, Communications and Stakeholders Engagement

  • Development of branding, marketing strategies, communications plans, and private sector engagement initiatives to position Cambodia as a green destination in collaboration with relevant key stakeholders (since 2024). 
  • Design, launch, and implementation of the Cambodia Branding Forum, as a strategic platform to position Cambodia as a sustainable, competitive and attractive destination for tourism, trade, investments, and talents through fostering innovation and collaboration (since 2024). 
  • Supporting the implementation of the 'Sustainable and Smart Tourism Development in the Mekong Region' project, led by the Mekong Institute. This includes helping the organization of stakeholder engagement events in Cambodia, Laos, and Thailand, collecting and managing data on local experiences and attractions for a sustainable travel app, and providing advisory services for product development (2022-2024).​
  • Development of a marketing and branding strategy to promote the Czech Republic as sustainable, eco-friendly tourism destination for the Korean market (2021). 
  • Design and implementation of the marketing strategy for a new French wine brand targeting the South Korean market (2021).
  • ​Provision of ongoing marketing and branding consulting for Korean cosmetics companies and K-beauty brands expanding internationally (since 2018).
  • Delivery of global marketing consulting services to enhance business development and brand positioning for a Seoul-based event solution provider (2017–2018).
  • ​2018 Korea Sales Mission of the Thailand Convention & Exhibition Bureau (TCEB) - Meetings and Incentive Department: planning, organization and coordination of business networking event and sales visits

Tourism Destination, Product, and Experience Development, Diversification, and Promotion

  • Conceptualization, design, and management of Herost, an online travel platform promoting eco-friendly tourism experiences powered by local changemakers (since 2018).
  • Creation and coordination of Millennium Hikers, a global network and online community of hikers, walkers and outdoor lovers dedicated to the promotion of sustainable hiking and walking destinations and experiences and good practices benefiting the local communities and their environments, in partnership with public and private organizations (since 2016).
  • Consulting missions for the design, planning, and management of tourism initiatives across leisure, sports, peacebuilding, culture, eco-tourism sectors, etc. (since 2016).

Awareness Raising and Event Planning

  • Planning, production, and management of two edition of the Destination Mekong Summit, held in Phnom Penh, focused on sustainable tourism, with themes such as 'Together Stronger Smarter' (2022) and 'Mekong in Motion' (2023). These summits brought together regional stakeholders to foster collaboration, innovation, and actionable strategies for promoting sustainable tourism across the Mekong region.
  • Full planning and management  of the Cambodia Branding Forum – Edition Francophonie in Phnom Penh, as a high-profile event to showcase Cambodia's potential as a green destination to French-speaking markets (2024).
  • ​Support for the dissemination, outreach, and partner engagement of the global campaign "Fair Travel Living Together," promoting fair and sustainable urban tourism in association with UNWTO’s #TravelEnjoyRespect initiative (2018). 
  • Full planning and management of the Sustainable & Smart Tourism Forum held in Seoul to showcase innovative approaches to sustainable tourism development (2016).
  • Support to the Secrétariat international de l'eau - International Secretariat for Water during the COP21 in Paris, France: coordination, preparation and promotion of several events, including an international exhibition on urban agriculture (Sept.-Dec.2015).
  • ​7th World Water Forum (Daegu & Gyeongju, 2015): local support and coordination for communication, PR and logistics for the French Water Partnership in charge of the French delegation (200 members), the Secrétariat international de l'eau - International Secretariat for Water and Women for Water Partnership (Feb. to April 2015).
  • 10th World Symposium on Choral Music in Seoul: in charge of coordinating the delegation of African Youth Choir (August 2014).

​​Sustainability Strategies and Practices

  • Provision of sustainability advisory services for DMC All Dreams Cambodia’s operations, certification processes, CSR activities, events organization, and advocacy campaigns (2022–2024).
  • Consulting for GIZ ICONE's program to assist hotels in designing and implementing sustainability strategies in partnership with the Foundation for Environmental Education (2024).
  • Development of educational tools to encourage sustainable behaviors among tourists and professionals through research on behavioral economics applied to sustainable tourism practices.

Training, Capacity-Building, and Mentoring

  • Designing an annual one-week course titled "Asian Hospitality Today" for LYSE (former Institut Paul Bocuse) & EM Lyon focusing on smart hospitality trends such as sustainability strategies, marketing trends, operations management, globalization/localization strategies (2018 to 2020).
  • Delivery of workshops on sustainable tourism practices worldwide as a certified trainer for the Global Sustainable Tourism Council (GSTC) (since 2018).
  • Design and implementation of training and capacity-building sessions and programs on sustainable tourism, community-based tourism, certification, responsible tourism marketing and branding, eco-tourism experiences and products, etc. for government officials, tourism and hospitality professionals, entrepreneurs university students, etc. (since 2016).​
  • Support to the preparation / implementation of workshops on sustainable tourism for development, hosted by UNWTO ST-EP (Sustainable Tourism - Eliminating Poverty) Foundation in Seoul, South Korea (2014-2016).