"Sustainable tourism is the tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities."
World Tourism Organization - UNWTO
"Hospitality is the art of making people feel welcome. Our mission is to value the key role of host communities as 'hospitality artisans'."
71% of global travellers think travel companies should offer more sustainable travel choices
68% of people said that it was important that the money they spent on travel went back into the local community
78% of travellers actively seek authentic experiences that are representative of local culture