Positive places, practices and experiences
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Sustainable Tourism

Sustainable Tourism

"Sustainable tourism is the tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities."
World Tourism Organization -
UNWTO ​
Sustainable tourism is a vision, a model, a mindset, and an everlasting journey. 
Sustainable tourism can be summarized as minimizing the negative impacts and maximizing the positive impacts.of travel activities on local communities, economies, cultures and environments.
In any case, sustainable tourism should be localized and adapted to local contexts. 
Morever, sustainable tourism is co-created by travelers and tourism professionals. Travelers can make more responsible choices by choosing sustainable travel options, and tourism professionals can commit to sustainability by adopting sustainable practices.

Community-Based Tourism

"Hospitality is the art of making people feel welcome. Our mission is to value the key role of host communities as 'hospitality artisans'."
The term Community-Based Tourism (CBT) describes a tourism operation that is owned, managed, and coordinated by a community and contributes to its well-being while supporting sustainable livelihoods for its members, protecting its natural and cultural heritage and promoting authentic exchanges with visitors. 
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For Millennium Destinations, ​local host communities are the foundation of any travel experience.
​They should therefore be highlighted not only as key stakeholders but also as main right holders. 
We believe the principles and practices of CBT can and should be promoted to all destinations, whether they are rural or urban, emerging or developed. 
We are willing to promote CBT as a social impact solution to decrease inequalities between and among countries. 
​Through our global network of NGOs, institutions, businesses and professionals, we offer consulting and training solutions to destinations and organizations involved in local development through community-based tourism for product development and diversification, branding, marketing and promotion, design and implementation of sustainability strategies, impact measurement and monitoring, certification, ​etc. 
Why Community-Based Tourism? 
  • ​In spite of several global crises challenges,  the number of international tourist arrivals has increased steadily over the past years to reach 1.4 billion in 2018 (+6%).
  • As a leading export industry and a major diver for global development, tourism is significantly contributing to the global economy. 
  • However, this growth has not benefited the local communities living in tourist areas: due to economic leakages, hosts receiving visitors usually get a minor portion of the revenues generated through travel and tourism activities.
  • Furthermore, local host communities are the first to suffer from the negative environmental and cultural impacts of tourism that are directly affecting their well-being, identity and cultural integrity.
  • Finally, many destinations have been exceeding their carrying capacities leading to the phenomenon of overtourism: it appears necessary to divert tourist flows to less visited areas.
71% of global travellers think travel companies should offer more sustainable travel choices
68% of people said that it was important that the money they spent on travel went back into the local community
78% of travellers actively seek authentic experiences that are representative of local culture
(booking.com, ​2019 Sustainable Travel Report)
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Sustainable, community-driven travel platform
CONTACT US
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Countrystyle Community Tourism Network (CCTN) - Jamaica
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Experiences and solutions in sustainable development and movement
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Phnom-Penh based travel agency dedicated to community-based tourism initiatives
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Conflict management, decision-making, & social impact measurement, monitoring, and management
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Community-based membership organization - Jamaica

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France - Cambodia
Promoting Positive Places, Practices​ and Experiences
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  • Home
  • About us
    • Catherine Germier-Hamel
    • Meet our Changemakers
  • Our solutions
    • Herost
    • Cambodia Branding Forum
    • Symbiotic Stages
    • Millennium Hikers
    • Training and capacity-building
  • Clients & Partners
    • Projects & References
    • SSTF
  • Resources
    • Sustainable Tourism
  • MD Stories
  • Contact us