[Présentation en français ici]
Organizer: Millennium Destinations
Date and Time: 11 July 2024 (Thursday) from 9:00 am to 11:30 am. (2.30 hours)
Venue: Connexion, Koh Pich, Phnom-Penh, Cambodia
Participants: up to 100 representatives of governments, businesses, brands, development organizations, media, academia, etc. as well as anyone interested in sustainable place making, branding and marketing, and economic diplomacy issues.
Language: English (primarily) and French
Free entrance | RSVP mandatory by 10 July 2024
Date and Time: 11 July 2024 (Thursday) from 9:00 am to 11:30 am. (2.30 hours)
Venue: Connexion, Koh Pich, Phnom-Penh, Cambodia
Participants: up to 100 representatives of governments, businesses, brands, development organizations, media, academia, etc. as well as anyone interested in sustainable place making, branding and marketing, and economic diplomacy issues.
Language: English (primarily) and French
Free entrance | RSVP mandatory by 10 July 2024
Partners
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Harnessing Cambodia's Potential: A Collaborative Vision Through the Francophonie Lens
In today's interconnected global landscape, a nation's economic and diplomatic success is intricately tied to its ability to stand out competitively and positively. Cambodia, brimming with untapped potential as a tourist and investment hub, finds itself at a pivotal juncture. Unlocking this potential requires fostering powerful synergies and cultivating strategic international partnerships.
Territorial branding emerges as a potent tool in this endeavor. It involves crafting a unique, distinctive, and captivating identity for Cambodia, one that effectively showcases its strengths and sets it as a sustainable and inclusive destination creating value for all. By harnessing this approach, our aim is to cultivate a cohesive and engaging image that resonates with diverse audiences, ranging from investors and tourists to our own citizens.
Economic diplomacy represents another crucial aspect, involving a strategic set of actions aimed at promoting Cambodia's economic interests abroad. This encompasses various tools such as export promotion, attracting foreign direct investment, and fostering international cooperation.
Following the successful inaugural Cambodia Branding Forum on March 28, 2024, this special edition aims to elevate the forum to new heights. We seek to convene a gathering of experts and changemakers, all united by a common vision: to establish a successful and sustainable brand identity for Cambodia.
As Cambodia aspires to host the 2026 Francophonie Summit, this edition will leverage the unique strengths and experiences of the Francophonie community. It will facilitate a rich exchange of ideas from a Francophonie perspective, further enriching our collective efforts towards Cambodia's branding journey.
Objectives
- Building Francophone Branding Expertise with Francophonie: Participants will gain a better knowledge of destination branding and marketing within the Francophonie, empowering them to implement successful strategies.
- Unifying the Francophonie Voice: The forum will spark discussions to identify collaboration opportunities between nation branding and public diplomacy efforts across the Francophonie, leading to a more unified approach for promoting member states.
- Unlocking Economic & Tourism Potential: By strengthening partnerships between Cambodia and other member states, the forum aims to unlock new avenues for economic, cultural and tourism development across the Francophonie.
Agenda (tentative)
8:30 - 9:00 Registration and networking
9:00 - 9:10 Welcome remarks, presentation of the Forum's objectives, agenda, and participants
9:10 - 9:30 Remarks by H.E Mom Thany, Secretary of State of the Ministry of Environment, Kingdom of Cambodia (remarks here) and H.E. Ok Darariddh, Secretary of State of the Ministry of Tourism, Kingdom of Cambodia (remarks here).
9:30 - 9:50: Keynote presentation on place marketing and branding by Frédéric Tambon, Tourism industry and economic development expert – Founder & CEO of Society and Fred, Destination Marketing and Economic Development and Former Director of Atout France, the French Tourism Development Agency, in South Korea and Switzerland | Q & A
9:50 - 10:00: Videos presentations by Noy Chan, Founder and CEO of Noy & Associates and David Hervé, Expert in sports development strategies.
10:00 – 10:45: Panel discussion on ‘Fostering Francophonie: Collaborative Strategies for Showcasing Cambodia as a Dynamic and Sustainable Destination within a Vibrant Cultural and Economic Space’
10:45 – 11:00 Interaction with the audience
11:00 – 11:10 Conclusion and closing remarks
11:10 ~ Networking
9:00 - 9:10 Welcome remarks, presentation of the Forum's objectives, agenda, and participants
9:10 - 9:30 Remarks by H.E Mom Thany, Secretary of State of the Ministry of Environment, Kingdom of Cambodia (remarks here) and H.E. Ok Darariddh, Secretary of State of the Ministry of Tourism, Kingdom of Cambodia (remarks here).
9:30 - 9:50: Keynote presentation on place marketing and branding by Frédéric Tambon, Tourism industry and economic development expert – Founder & CEO of Society and Fred, Destination Marketing and Economic Development and Former Director of Atout France, the French Tourism Development Agency, in South Korea and Switzerland | Q & A
9:50 - 10:00: Videos presentations by Noy Chan, Founder and CEO of Noy & Associates and David Hervé, Expert in sports development strategies.
10:00 – 10:45: Panel discussion on ‘Fostering Francophonie: Collaborative Strategies for Showcasing Cambodia as a Dynamic and Sustainable Destination within a Vibrant Cultural and Economic Space’
10:45 – 11:00 Interaction with the audience
11:00 – 11:10 Conclusion and closing remarks
11:10 ~ Networking
Panelists
- H.E. Mean Essarayoss, Advisor to the Ministry of Tourism, Member of Cabinet, Kingdom of Cambodia
- Marissa Carruthers, Editor, Kiripost, TTG Asia correspondent for Cambodia, Lao, Myanmar and Vietnam (CLMV)
- Jacques Guichandut, Official representative of the Cambodian Ministry of Tourism for Belgium, France, Monaco and Switzerland, Leader of the ‘Destination Cambodge’ campaign
- Marissa Nouv, Film Actress | Executive Producer | Content Director | Entrepreneur
- Thourn Sinan, Chairman, PATA (Pacific Asia Travel Association) Cambodia Chapter
- Frédéric Tambon, Tourism industry and economic development expert – Founder & CEO of Society and Fred
- Vanessa Voukotitch, Wellness & Hospitality Senior Consultant - Holistic Coach
Co-Moderators
- Catherine Germier-Hamel, Founder & CEO of Millennium Destinations
- Nikolas Hatz, Founder, IDG Global Tourism Network, Tourism Development Expert
The Cambodia Branding Forum – Edition Francophonie offers a unique platform to strengthen ties between Cambodia and OIF members, and to explore cooperation opportunities in territorial branding and economic diplomacy. By collaborating, we can realize Cambodia's full potential as a competitive and attractive destination on the global stage.