Launching of Sustainable Tourism Programme of the 10YFP at the World Travel Market

One Billion Tourists, One Billion Opportunities - Source: UNWTO

With 1 billion international tourist arrivals in 2012 and a contribution of 9% to global GDP, tourism accounts for 1 in 11 jobs worldwide.  These statistics indicate a massive potential for developing countries, but one which must be managed sustainably. 
On 5 November 2014, the Sustainable Tourism Programme of the 10 Year Framework Partnership, led by the UN World Tourism Organization and co-led by the governments of France, Korea and Morocco, was launched at the World Travel Market in London.  This program envisions a world where the tourism sector has globally adopted sustainable consumption and production practices resulting in enhanced environmental and social outcomes and improved economic performance respecting the limits of our planet.